- Who is your target audience?
- Audience Size
- What does a successful campaign will look like?
- Do you want conversions, traffic, shares, or simply brand awareness?
- Set your KPIs and goals from the beginning.
Win the right influencer
- How many followers do they have?
- Is the target audience large enough for your brand?
- How many return visitors do they have?
- Do people engage with their social posts and comment on their blogs?
- Check out their stats.
- Review their posted work.
- How long have they been a member?
- Determine what form of content should want
- Determine what media to select Video, Social Competition, Podcast and Blog post?
- Rules of engagement need to be clear. Be “honest and not misleading”.